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Marketing Strategy

Too often, we come across companies with unique medical products struggling to get their message across to end-users and distributors.
Too often, we come across companies with unique medical products struggling to get their message across to end-users and distributors.
A static strategy does not evolve, or it evolves slightly without such change being based on objective measurement. Despite a common feeling that traditional channels give you better feedback on your message and product, digital channels provide a level of objectivity and measurement that no human can provide. Indeed, digital channels enable you to measure the actions of your customers at almost every step of the conversion process. By identifying the step where most of them end their journey and improving your tactics, you can greatly increase conversion.

This is typically the symptom of an incomplete marketing strategy or a static strategy.

A static strategy does not evolve, or it evolves slightly without such change being based on objective measurement. Despite a common feeling that traditional channels give you better feedback on your message and product, digital channels provide a level of objectivity and measurement that no human can provide. Indeed, digital channels enable you to measure the actions of your customers at almost every step of the conversion process. By identifying the step where most of them end their journey and improving your tactics, you can greatly increase conversion.

If you are in this position where you have a highly competitive medical device and fail to gain market shares,

we are the right marketing agency to help your product achieve the recognition it deserves within healthcare.

How we do it

We start by building a user-centric strategy with you and your team. The process involves collaborative working sessions and interviews. This might appear simple, but most start-ups take a product-centric approach and fail to deliver their message. We use empathy to paint a clear picture of who this strategy is targeting (personas). We define (clear) goals for each of them and move to the next step.

For each goal, we identify the relevant acquisition and conversion channels. We leverage both traditional and digital channels to guide our personas towards conversion while keeping the user’s journey in mind. The approach yields multi-channel tactics that are designed to achieve a goal and measuring its success. A lot of technical wording so let’s add an example: you meet a doctor at a conference, this doctor will not buy at the conference, so his journey towards trialing or buying your product will include many other steps such as website visits, webinar watching, an email marketing campaign and direct communication. Knowing this journey and which channels are at play enables a better conversion strategy.

Through the interviews and the working sessions, we map your customer journey and identify the key steps to deliver a complete experience to them. Retention is the key to a successful business, so we make sure that doctors and distributors have a good experience every time they interact with your brand and product.

We assess additional tools, pieces of content and software necessary to create a list of priority with you and your team. Such implementation could be a CRM, a Learning Management System, a distributor portal, new website functionalities, a brochure, a video, etc.

We can guide you on a periodic basis to drive improvement to your strategy. Digital marketing enables the highest level of objective measurement and continuous testing is the best way to refine your message, content and strategy.

Is your marketing strategy working?

We have identified the top 4 medical device companies’ mistakes when it comes to their marketing efforts.

Learn more

As today’s customers expect nothing less, we help you deliver a complete experience to doctors and distributors to ensure their retention and commitment.

Ready to improve your marketing strategy?
Contact us here!